Refuse to Quit How I Turned an Idea into an 8-Figure Brand Without a Blueprint ／Casyo Johnson （Hay House）

作品スペック

What does it really take to build a successful brand when you don't come from money, didn’t study Business and don't have a roadmap? In No Blueprint, entrepreneur, recording artist, and Nala's Baby founder Casyo Johnson shares the unfiltered story behind one of the UK’s most remarkable business success stories. In just three years, Nala’s Baby grew from an idea into a nationally stocked brand that now holds nearly 10% of the UK baby toiletries market, sells a product every 14 seconds, and competes on a par with global giants. But this isn't another business book filled with theory, motivational clichés, or advice from someone far removed from the realities of entrepreneurship. Through 10 hard-won lessons, Casyo reveals the real challenges behind building a modern company: raising investment, hiring the right people, managing cashflow, navigating setbacks, defending market share, and making decisions when everything is on the line. Drawing from personal experience, business failures, ma

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